Practical Output
Final Major Project Video Bellomio Brand Guidelines Final Major Project Video PDF
Major Project
Informed Design Decisions & Direction
Refinement, Rationale, and Preparation for Final Realisation The final stage of the Bellomio project involved a process of refinement in which key design decisions were evaluated and resolved to ensure a cohesive and effective outcome. These decisions were informed by prior research, experimentation, and user feedback, resulting in a visual identity that aligns with both …
User Testing & Feedback
Evidence of Testing, Critique, and Response User testing and feedback formed an important part of the development process, supporting the refinement of the Bellomio brand identity. Initial design outcomes, including poster layouts, mascot applications, and packaging visuals, were presented to peers and tutors in order to gather constructive critique. This feedback provided valuable insight into …
Experimentation & Prototyping – Testing Formats, Materials, Media, and Systems
The experimentation and prototyping phase of the Bellomio project focused on testing how the brand identity could be translated across different formats, materials, and visual systems. This stage was essential in bridging the gap between initial concept development and final realisation, allowing for the refinement of both aesthetic and functional aspects of the design. A …
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Conceptual Development
Brand Identity (Name, Mascot, Logo & Colour System) The conceptual development of the Bellomio brand was driven by the creation of a cohesive and engaging visual identity, combining naming, mascot design, logo development, and a structured colour system. This stage formed the foundation of the entire project, ensuring consistency across all later applications such as …
Research & Context
Responding to an Independent Project Brief This project responds to a self-initiated design brief focused on developing a contemporary gelato brand identity titled Bellomio. The brief required the creation of a cohesive and adaptable visual system capable of functioning across multiple outputs, including packaging, promotional posters, and 3D-rendered advertising visuals. A key objective was …
Proposal
Task 1 Abram Games and Graphic Design for Social Good in Post-War Britain Graphic design played a crucial role in shaping public understanding and social values during the twentieth century, particularly in the post-war period. Following the Second World War, visual communication became an essential tool for rebuilding societies, educating citizens, and promoting collective …