Conceptual Development

Experimentation & Prototyping – Testing Formats, Materials, Media, and Systems

The experimentation and prototyping phase of the Bellomio project focused on testing how the brand identity could be translated across different formats, materials, and visual systems. This stage was essential in bridging the gap between initial concept development and final realisation, allowing for the refinement of both aesthetic and functional aspects of the design. A …

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Conceptual Development

Brand Identity (Name, Mascot, Logo & Colour System) The conceptual development of the Bellomio brand was driven by the creation of a cohesive and engaging visual identity, combining naming, mascot design, logo development, and a structured colour system. This stage formed the foundation of the entire project, ensuring consistency across all later applications such as …

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