Project 3
Teamworking
Reflecting on Teamwork and Communication through the Psychometric Test When I first completed Rob’s Psychometric Test, I was particularly drawn to observing the conductor’s hand movements and how he managed the group dynamics. This experience sparked immediate self-reflection and made me think about what role I naturally take on in a team setting. The test …
Project Development
Design Contribution – eDecks Loyalty Card As part of our group marketing project for eDecks, my key contribution was the design of a loyalty card, requested directly by one of my group members due to communication challenges within the team. The brief I received included essential features to incorporate: A QR code linking to …
Relevant Design History
Video Structure & Approach https://www.youtube.com/watch?v=XyfmwhISagQ Before & After Effect: The ad starts by showing a messy, unkempt deck, which immediately sets up a problem that the product will solve. The “before and after” comparison is a powerful technique to visually showcase the effectiveness of the product. People can easily see the impact of using the …
Subject, Audience and Purpose
In this collaborative assignment, our class was divided into groups and paired with business students to develop an Integrated Marketing and Communications Campaign for eDecks, a branch of the parent company Kennings. Our primary objective was to address and reverse the company’s significant drop in sales during the winter months by reimagining their branding, website …