Art Direction: Advanced Visual Design
Teamworking
Reflecting on Teamwork and Communication through the Psychometric Test When I first completed Rob’s Psychometric Test, I was particularly drawn to observing the conductor’s hand movements and how he managed the group dynamics. This experience sparked immediate self-reflection and made me think about what role I naturally take on in a team setting. The test …
Project Development
Design Contribution – eDecks Loyalty Card As part of our group marketing project for eDecks, my key contribution was the design of a loyalty card, requested directly by one of my group members due to communication challenges within the team. The brief I received included essential features to incorporate: A QR code linking to …
Relevant Design History
Video Structure & Approach https://www.youtube.com/watch?v=XyfmwhISagQ Before & After Effect: The ad starts by showing a messy, unkempt deck, which immediately sets up a problem that the product will solve. The “before and after” comparison is a powerful technique to visually showcase the effectiveness of the product. People can easily see the impact of using the …
Subject, Audience and Purpose
In this collaborative assignment, our class was divided into groups and paired with business students to develop an Integrated Marketing and Communications Campaign for eDecks, a branch of the parent company Kennings. Our primary objective was to address and reverse the company’s significant drop in sales during the winter months by reimagining their branding, website …
Relevant Animation History
Animation has long been a powerful medium for addressing social and environmental issues. In developing my own 30-second animation focused on the transition from traditional paper use to digital alternatives as a way to protect trees and reduce deforestation I researched a range of existing animations that explore similar ethical and sustainable themes. I deliberately …
Visual Design Treatment: Application of Edward Tufte’s Five Theories
Visual Design Treatment: Application of Edward Tufte’s Five Theories Throughout the development of my project, I made a conscious effort to incorporate Edward Tufte’s five design principles. Using the ideas of space over time, colour usage, layering and separation, micro/macro readings, and comparison of small multiples, I designed a story that was easy to follow …
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Conceptual Design Transition Planning
Conceptual design is the foundation for developing the core idea behind a project and outlining how that idea will be communicated visually. (Levanier, 2021) I decided to base my animation on the theme “Go Digital and Stop Cutting Trees.” This subject combines both sustainability and ethical issues—important topics that I believe my audience should be …
Ethical or Sustainable Subject
What is Sustainability? Sustainability is defined as the harmonious integration of environmental health, social equity, and economic vitality to build communities that are thriving, healthy, diverse, and resilient—both now and for future generations. It acknowledges the deep interconnections between ecological, social, and economic systems and embraces a holistic, systems-based approach to problem-solving. Practicing sustainability means …