I created a comprehensive 64-page PDF document as part of my design portfolio. This portfolio showcases a refreshed brand and visual identity, an integrated multichannel marketing campaign, and a detailed social media and marketing strategy. Additionally, it includes examples of merchandise designs to demonstrate how the branding elements are applied across various mediums. Instead of …
Low fidelity low-fid for home low-fid for donation page When designing the low-fidelity layout for Welcome House, I began by visualizing key sections that reflect the organization’s mission and values. I sketched out various layouts, focusing on essential components such as a welcoming hero section with a bold message and call-to-action, an “Our Impact” section …
Making sure that the organization’s vision, values, and operations are in line with a dedication to social responsibility and diversity required careful consideration of ethical issues during the Welcome House design process. Cultural sensitivity was my first ethical consideration. It is imperative that Welcome House respects cultural differences and connects with the varied communities it …
Specific instances where sustainable and ethical practices were applied Read More »
Logo stroke problem on red colour The first feedback I received was about the logo, specifically the human figure within it. I had initially changed the color to red, but its stroke size was different from the rest of the elements, which made it stand out inconsistently. As soon as I got this feedback, I …
Designing complex layouts that adapt to different screen sizes can be difficult in Figma, but I tackled this challenge by using Auto Layout and constraints. These features allowed the components to resize and adjust automatically as the frame size changed, making it easier to create responsive designs that work well on desktop, tablet, and mobile …
1. Logo variation Logo Variation This is my logo variation for Welcome House, displayed against different background colours to show how the logo adapts and stands out in various contexts. To increase versatility and usability, I have created three different logo formats vertical, horizontal, and icon only versions. The vertical logo is perfect for applications …
Regular updates on design iterations, including wireframes and prototypes Read More »
Project goals The project goals for the Welcome House website were all about creating a user-friendly, accessible, and visually appealing platform that truly aligns with the organization’s mission and supports its services. My main objective was to build a site that informs and educates visitors by providing clear, detailed information about Welcome House’s mission, programs, …
Initial planning phase, including project goals and initial sketches Read More »
Digital marketing Digital marketing is composed of the various online outreach strategies that organizations like yours use to promote your cause to current and potential supporters. (Augustin, 2024) In my opinion, this quotation sums up digital marketing quite well and emphasises the significance of non-profits using new technologies. Traditional approaches to outreach and fundraising are …
Responsive design Responsive web design adapts to the size, orientation, and capabilities of the device being used, online content is automatically optimised for the best possible viewing experience. It provides information in the most approachable and captivating format possible, whether on a desktop, tablet, or smartphone, improving accessibility and usability across all platforms. This is …
We assessed TimeBank Hull and East Riding’s web presence as part of our group project. It was my responsibility to evaluate the website’s identity, responsiveness, typography, and accessibility. I identified some areas that needed work, like inconsistent use of the logo and colour scheme, a lack of responsive design, and missing alt text for photos, …
