Design Thinking and Development Process For this project, I designed a web-based animated advert for an imaginary farm-to-table vegan restaurant called The Green Fork. The animation was created using Adobe Animate at 30fps, with a Full HD canvas set to HTML5 output. The aim was to reflect the restaurant’s fresh, sustainable ethos while engaging an …
Reflecting on Teamwork and Communication through the Psychometric Test When I first completed Rob’s Psychometric Test, I was particularly drawn to observing the conductor’s hand movements and how he managed the group dynamics. This experience sparked immediate self-reflection and made me think about what role I naturally take on in a team setting. The test …
Design Contribution – eDecks Loyalty Card As part of our group marketing project for eDecks, my key contribution was the design of a loyalty card, requested directly by one of my group members due to communication challenges within the team. The brief I received included essential features to incorporate: A QR code linking to …
Video Structure & Approach https://www.youtube.com/watch?v=XyfmwhISagQ Before & After Effect: The ad starts by showing a messy, unkempt deck, which immediately sets up a problem that the product will solve. The “before and after” comparison is a powerful technique to visually showcase the effectiveness of the product. People can easily see the impact of using the …
In this collaborative assignment, our class was divided into groups and paired with business students to develop an Integrated Marketing and Communications Campaign for eDecks, a branch of the parent company Kennings. Our primary objective was to address and reverse the company’s significant drop in sales during the winter months by reimagining their branding, website …
Animation has long been a powerful medium for addressing social and environmental issues. In developing my own 30-second animation focused on the transition from traditional paper use to digital alternatives as a way to protect trees and reduce deforestation I researched a range of existing animations that explore similar ethical and sustainable themes. I deliberately …
Visual Design Treatment: Application of Edward Tufte’s Five Theories Throughout the development of my project, I made a conscious effort to incorporate Edward Tufte’s five design principles. Using the ideas of space over time, colour usage, layering and separation, micro/macro readings, and comparison of small multiples, I designed a story that was easy to follow …
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Conceptual design is the foundation for developing the core idea behind a project and outlining how that idea will be communicated visually. (Levanier, 2021) I decided to base my animation on the theme “Go Digital and Stop Cutting Trees.” This subject combines both sustainability and ethical issues—important topics that I believe my audience should be …
