Brand typography serves as a vital component within a brand’s style guide, orchestrating the presentation of written content to resonate with the brand’s unique personality and voice. It goes beyond merely selecting a font or typeface; it encompasses the artful arrangement of textual elements, ensuring clarity and consistency across various communications. In essence, brand typography …
Typography is the art and skill of organising and designing typefaces (fonts) in a visually appealing and effective manner. It is essential in graphic design, advertising, print media, web design, and a variety of other visual communication sectors. Typography is the process of selecting fonts, establishing type, altering letter spacing, line spacing, and other typographic …
Conceptual design in graphic design entails the creation and investigation of creative ideas, concepts, and visual methods that serve as the cornerstone of a design project. It is the stage at which designers discuss and plan the broad direction and message of a design, often before delving into the intricacies of layout, typography, and imagery. …
Composition in graphic design refers to the order and organisation of numerous visual elements within a design or layout, such as text, images, forms, colours, and other graphical components. It is a basic part of graphic design that defines how these elements interact with one another and how effectively the whole design expresses its intended …
Colour is a vital element of graphic design, a tool that can be utilised to grab attention, keep and govern the viewer, and inform them about the type of reaction they should have to the information presented. Colours can be used to create a specific emotional reaction in the viewer, colours attach meaning, and our …
