Visual Design Treatment- How Will I Incorporate Tufte’s Principles Tufte’s use of colour Tufte’s use of colour focuses on clarity, hierarchy, and logical organization rather than decoration. He believed colour should encode information, not be random. For example, colour gradients represent elevation, with lighter shades for high points and deeper tones for low points World …
Introduction This development blog aims to develop a conceptual stop-motion animation storyboard for the energy drink brand Reboost , The animation must compliment the energy drink and bring the flavours and packaging to life, demonstrating the consistent energy release through a series of conceptual transitions and this ensures the target audiences will be able to …
The conceptual design for Reboost Energy Drink revolves around the theme of metamorphosis, symbolizing the transformation of natural fruit into a revitalizing energy drink. This aligns with my core mission for Reboost: to provide older consumers with a natural, healthy energy boost. The metamorphosis theme highlights both the physical transformation of fruit into a drink …
Conceptual Design Idea (metamorphosis) and Research Read More »
Early Design Prototyping Cab- E During my competitor research, I found Uber and Bolt to be the best websites for online taxi companies due to their excellent use of white space and minimalistic design. Their streamlined layouts and limited options make navigation intuitive and user-friendly, ensuring a seamless experience for customers. Uber Wesbite Uber’s website …
I created a comprehensive 64-page PDF document as part of my design portfolio. This portfolio showcases a refreshed brand and visual identity, an integrated multichannel marketing campaign, and a detailed social media and marketing strategy. Additionally, it includes examples of merchandise designs to demonstrate how the branding elements are applied across various mediums. Instead of …
Low fidelity low-fid for home low-fid for donation page When designing the low-fidelity layout for Welcome House, I began by visualizing key sections that reflect the organization’s mission and values. I sketched out various layouts, focusing on essential components such as a welcoming hero section with a bold message and call-to-action, an “Our Impact” section …
Making sure that the organization’s vision, values, and operations are in line with a dedication to social responsibility and diversity required careful consideration of ethical issues during the Welcome House design process. Cultural sensitivity was my first ethical consideration. It is imperative that Welcome House respects cultural differences and connects with the varied communities it …
Specific instances where sustainable and ethical practices were applied Read More »
Logo stroke problem on red colour The first feedback I received was about the logo, specifically the human figure within it. I had initially changed the color to red, but its stroke size was different from the rest of the elements, which made it stand out inconsistently. As soon as I got this feedback, I …
Designing complex layouts that adapt to different screen sizes can be difficult in Figma, but I tackled this challenge by using Auto Layout and constraints. These features allowed the components to resize and adjust automatically as the frame size changed, making it easier to create responsive designs that work well on desktop, tablet, and mobile …
1. Logo variation Logo Variation This is my logo variation for Welcome House, displayed against different background colours to show how the logo adapts and stands out in various contexts. To increase versatility and usability, I have created three different logo formats vertical, horizontal, and icon only versions. The vertical logo is perfect for applications …
Regular updates on design iterations, including wireframes and prototypes Read More »
