Design Contribution – eDecks Loyalty Card As part of our group marketing project for eDecks, my key contribution was the design of a loyalty card, requested directly by one of my group members due to communication challenges within the team. The brief I received included essential features to incorporate: A QR code linking to …
Video Structure & Approach https://www.youtube.com/watch?v=XyfmwhISagQ Before & After Effect: The ad starts by showing a messy, unkempt deck, which immediately sets up a problem that the product will solve. The “before and after” comparison is a powerful technique to visually showcase the effectiveness of the product. People can easily see the impact of using the …
In this collaborative assignment, our class was divided into groups and paired with business students to develop an Integrated Marketing and Communications Campaign for eDecks, a branch of the parent company Kennings. Our primary objective was to address and reverse the company’s significant drop in sales during the winter months by reimagining their branding, website …
Animation has long been a powerful medium for addressing social and environmental issues. In developing my own 30-second animation focused on the transition from traditional paper use to digital alternatives as a way to protect trees and reduce deforestation I researched a range of existing animations that explore similar ethical and sustainable themes. I deliberately …
Visual Design Treatment: Application of Edward Tufte’s Five Theories Throughout the development of my project, I made a conscious effort to incorporate Edward Tufte’s five design principles. Using the ideas of space over time, colour usage, layering and separation, micro/macro readings, and comparison of small multiples, I designed a story that was easy to follow …
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Conceptual design is the foundation for developing the core idea behind a project and outlining how that idea will be communicated visually. (Levanier, 2021) I decided to base my animation on the theme “Go Digital and Stop Cutting Trees.” This subject combines both sustainability and ethical issues—important topics that I believe my audience should be …
What is Sustainability? Sustainability is defined as the harmonious integration of environmental health, social equity, and economic vitality to build communities that are thriving, healthy, diverse, and resilient—both now and for future generations. It acknowledges the deep interconnections between ecological, social, and economic systems and embraces a holistic, systems-based approach to problem-solving. Practicing sustainability means …
https://youtu.be/y2PHwSdFqA0 Reboost 3D Metamorphosis Animation Sound Reference HitsLab (2025). Product Launch Advertising Commercial Music | Royalty-free Music. [online] Pixabay.com. Available at: https://pixabay.com/music/future-bass-product-launch-advertising-commercial-music-301409/ [Accessed 10 Mar. 2025].
Use Of Colour I apply Tufte’s principle of colour by using bright, vibrant colours—such as orange, lime green, and watermelon—on the Reboost labels. These colours are carefully chosen to distinguish each flavour, ensuring instant recognition and creating a strong visual identity for the product. In the animation, I use these colours to guide the viewer’s …
