Initial ideas
Redflix is a dynamic company that is focused on creating an engaging user experience for its movie streaming app and website. The key to this is a user interface design that offers a visually pleasing and simple navigation mechanism by smoothly integrating both platforms. Cinematic Universe (film/anime) is a broad content catalogue that necessitates collaborations with different distributors and production companies. Recommendations will be powered by personalization algorithms, which will adjust suggestions according to each viewer’s tastes and viewing behaviour. Strong search capabilities combined with sophisticated filters guarantee that visitors may find content that suits their interests with ease. Accessibility is further improved via device compatibility, offline watching options and high-quality streaming. Community participation is promoted by social features including watch parties, discussion boards, and friend connections.
Intended Audience
The target demographic for the “RedFlix Cinematic Universe,” which includes both anime and cinematic content, is somewhat broad in terms of age. The world primarily attracts to tech-savvy individuals looking for immersive stories, intriguing characters, and visually captivating experiences. Its target audience is young adults between the ages of 18 and 35. The universe’s sympathetic characters and thrilling action sequences appeal to teenagers between the ages of 13 and 17. Adults in the 25–45 age range, such as young parents and professionals in the workforce, value the universe’s sophisticated topics and variety of genres. In addition, children aged 6 to 12 can enjoy animated films and lighthearted adventures in the universe’s family-friendly entertainment. Classic storytelling and nostalgic themes are among the features of the world that may captivate seniors 55 years of age and older who are interested in film and animation. Because it serves such a wide range of age groups, the “RedFlix Cinematic Universe” aims to provide inclusive and enjoyable entertainment experiences that resonate with audiences of all ages.
Accessibility
I place a high priority on a seamless experience through multilingual dubbing and subtitles, giving viewers throughout the world a deeper comprehension of our unique content and ensuring that the “RedFlix Cinematic Universe” is effectively accessible and inclusive for all audiences. With our user-friendly interface’s customisable settings, easy navigation, and extensive content warnings, viewers may customise their experience to suit their own tastes. I pledge to ensure accessibility at all times and places by maintaining platform compatibility across devices. With characters that represent a range of identities and experiences, I celebrate variety in content representation and create a friendly, relatable environment that allows any viewer to fully immerse themselves in our dynamic universe.
User Persona
I used Google Forms to conduct a poll of prospective users in order to learn more about their preferences and common pain points while utilising movie streaming applications and websites. The purpose of the survey was to identify common problems, annoyances, and preferences with regard to current streaming apps. The experiences of the participants with different features, navigation, content selection, and general usability of their chosen platforms were questioned. Furthermore, the poll aimed to ascertain users’ inclinations regarding new features, enhancements, and content offerings they would want to see included in current applications. Through direct user engagement with this survey, my goal was to obtain insightful input that would guide future improvements and optimisations to improve the movie streaming applications’ and websites’ user experience.
Empathy Maps
A technique called Empathy Maps (EM) helps create business models from the viewpoints of the customers. It expands on demographic details to provide a deeper comprehension of the environment, behavior, goals, and concerns of the client.
(Ferreira , et al.,2015)
Competitor Research
The two primary rival groups in the movie app market are direct and indirect. With their vast content libraries and in-house productions, direct competitors like Netflix, Amazon Prime Video, Disney Plus, and Apple TV+ rule the market. Through user-generated material and short-form videos, indirect competitors like Facebook, Instagram, TikTok, YouTube, and TikTok provide alternate forms of entertainment. Gaining knowledge about these rivals helps with strategic decision-making for innovation and industry distinction by offering insights into consumer preferences and market trends.
References
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Gupta, S.K. (2024). Apple SWOT 2024 | SWOT Analysis of Apple. [online] Business Strategy Hub. Available at: https://bstrategyhub.com/swot-analysis-of-apple-apple-swot/.
Gupta, S.K. (2024b). Disney SWOT analysis 2019 | SWOT Analysis of Disney | Business Strategy Hub. [online] Business Strategy Hub. Available at: https://bstrategyhub.com/swot-analysis-of-disney-2019-disney-swot-analysis/.
Shastri, A. (2022). Extensive SWOT Analysis of Amazon Prime Video: 2022 | IIDE. [online] The digital school. Available at: https://iide.co/case-studies/swot-analysis-of-amazon-prime-video/.
- Ferreira, B., Silva, W., Oliveira, E. and Conte, T., 2015, July. Designing Personas with Empathy Map. In SEKE (Vol. 152).